Consumer Analytics
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Knowing your consumer is the critical first step to a successful business decision. Clients seeking to excel in any market typically have two windows of knowledge. The first window is what is known about their consumers or potential consumers, including all general knowledge of the market. The second window is what stakeholders know that they don’t know about their clients, such as how much they’re willing to spend for a given product.
OREG’s comprehensive consumer analytics utilize a three-tier approach to quickly becoming proficient with each client and your consumers. Our experts perform an in-depth student housing analysis to understand each component of the consumer’s decision-making process. OREG’s proven methodology utilizes three windows of innovation:
This third window permits stakeholders to view deeper into the consumer decision-making process, which often remains a silent influence on results.
Possible Hidden Factors:
- Reveal hidden frustrations
- Expose unintentional impacts of policies and procedures
- Discover unknown influences of programming
- Discern the impact of the health of management and operations
- Identify unmet or unrealistic expectations
These hidden factors are typically overlooked, unnoticed due to a more traditional, two-dimensional approach with consumer analytics. As a result, many stakeholders are left with gaps in knowledge, requiring detection of critical perceptions, motivations, and decision-making drivers needed to augment desired outcomes.
OREG’s processes and consultants work vigorously to discover these gaps in knowledge and identify solutions tailored to each client’s needs. This makes us the best source for consumer analytics.
Clients Trust Us. Unlike other consultants, we convert data into 3D action blueprints for Superior Outcomes.
CONSUMER SURVEYS
Clients can expect thorough, web-based surveys that track and reveal the experience of their consumers. With our approach, the future consumer has no need to worry about planning. OREG’s seasoned professionals analyze survey responses for relevant data that guide the project toward desired outcomes.
FOCUS GROUPS
We engage and listen to each client’s consumers through insightful and engaging group dialogues. What comes from this is the color and depth necessary to create actionable strategies. OREG consultants use the knowledge gained and incorporate consumer feedback into our multi-dimensional analysis.
OREG’s time-tested methodology combines quantitative and qualitative data, adding richness to our analytics to foster confident decisions and policymaking. We provide clients with a thorough breakdown of statistics that present clear-cut resolutions for corporate planning, products, services, marketing, and consumer relations strategies.